The models For Organizational Diagnosis

Organizations undertake a diagnosis of their operation for purposes of checking the effectiveness and efficiency of their work processes. It is because they owe it to their stakeholders, stockholders and other interest groups to assure that their needs and expectations are met. When an organization is regularly checked and diagnosed, problems can be pinpointed and resolved and/or anticipated and avoided. Diagnosis and evaluation of the operation and management of an organization can pave the way for initiatives and innovations towards change and the betterment of the company.The different types of organizational diagnostic models are: Force Field Analysis: This model is a simple method designed by Kurt Lewin in 1951. It takes into consideration the two major forces affecting an organization: the restraining forces that are borne from the limitations of the company; and, the driving forces that are borne out of the effective and positive characteristics of the organization. In applyin g this diagnostic method, the desired balance in enhancing the driving forces to counter the restraining forces will be achieved.Leavitt’s Model This diagnostic tool model desgined by H. J. Leavitt in 1967 looks into the contributing variables in an organization. These variables are the tasks performed; the structure designed; the technology implemented and the human resources available.What this model checks are the changes in any and each of the variables and how they affect each other. In diagnosing an organization using this will pinpoint effectiveness of change that will benefit all the variables. Likert System Analysis R.Likert designed a diagnosis model in 1967 that addresses the motivation; communication; interaction; decision making; goal setting; control and performance aspects of an organization. These aspects of an organization are reflected in four different management systems such are the exploitative-authoritative type; the benevolent-authoritative type; the co nsultative type; and the participative group type. This model uses the questionnaire tool to assess an across the board opinion among the employees, thus, a true consensus can be derived at and better analyzed as the responses are graphed and plotted to see trends and transitions.Open Systems Theory Organizations are deemed to be a social entity and the open systems theory greatly considers the feedback from its environment and outside factors. This diagnostic model considers inputs; throughputs; outputs and renewed inputs in and out of the organization to achieve the desired dynamics towards efficiency. In diagnosing through the open systems theory, the organization has a wider leverage to really see the finer details of its function in the inside and in the outside that will lead to a more comprehensive identification of more factors towards change.Weisbord’s Six-Box Model This model as designed in 1976 by Weisbord outlines the categories in an organization that must be dia gnosed: its purposes; structures; relationships; leadership; rewards and helpful mechanisms. Everything that work and play around those categories must be identified and congruently be evaluated towards initiated and innovative, appropriate change. This will identify the â€Å"what is† aspect of the categories and then arrive at â€Å"what should be†. In applying this model, an organization can profoundly dissect its functions thru the very pinpointed questions to be asked.The Congruence Model for Organization Analysis This model is a dynamic combination of the principle of the Open Systems Theory; the Leavitt System Analysis and the Weisbord Six-Box Model. Nadler-Tushman developed this analytical method with the assumption that organizations are dynamic entities operating within a wider environment outside of its confines and that there are behaviors among its employees as individual and groups that transpire and interact and transact.This model is remarkable because it zeroes-in into the aspects of the functions in the organization in terms of whether they fit or they do not fit. It is a model that analyzes relevance and congruence in the interaction of the functions. McKinsey 7S Framework Within the framework of an organization as what the McKinsey Consultants identified in 1981 are the â€Å"7-S† that interact: style; staff; systems; strategy; structure; skills; shared values. These variables are illustrated as cells and molecules which makes them interdependent with each other.The framework therefore rationalizes that to achieve efficiency in an organization, all of those variables must be simultaneously, equally efficient. Any change on any of the variable must correlate with a change in the others. The benefit of using this model is that any initiatives towards change will be reflected in each and every variable of the organization and not just on only one. Tichy’s Technical Political Cultural (TPC) Framework This is a model that further analyzes the environment an organization is in, together with its history.It was designed in 1983. In this diagnosis, the cultural, political and technical dynamics of the organization are identified. The merit of this model is that it considers diagnosing to be very specific about every â€Å"strand† of the organization’s political, cultural and technical dynamics that they should be aligned, managed congruently for the organization to be efficient. High-Performance Programming This diagnostic model adopted the Likert System Analysis to work on the four levels in the organization.Level 1 is identified as the reactive level. The responsive level is the 2nd level. The 3rd level is the proactive level and the 4th is the high-performance level. It was in 1984 that Nelson and Burns designed this model to enable organizations to plan the right interventions towards the necessary transformation. Utilizing this model will enable an organization to truly empower e very individual in its employ that will lead to growth and development. Diagnosing Individual and Group BehaviorThis model specifically focuses on the individual behavior of employees in the organization. M. I. Harrison used in1987 the principles of the Open Systems theory in designing this model. This model takes into account the variable transpiring on the organizational level; the variables on the group level and the variables on the individual level. The distinctive premise of this model that is remarkable is that it considers the quality work life of employees. The Burke-Litwin Model of Organizational Performance & ChangeBurke-Litwin developed this diagnostic model in 1990, thus this is more modern method. This diagnosis process covers the 12 theoretical variables; the consideration of the variable effect of the climate and culture of an organization; the distinction between transactional and transformational dynamics of the organization; and, the specification of the nature an d direction of the effect of the variables. This diagnosis model is the most comprehensive method that will truly define an organization. A. T. &T. (merged with BellSouth Corporation)Going two notches higher because of its year 2008 revenue performance at US$124 billion –A. T. &T. ranked No. 8 amongst Fortune top 500 global companies. This is higher by 4. 3% from its 2007 revenue earnings. 2008 Profits is US$12 billion. Based in Dallas, Texas, A. T. &T. merged with BellSouth in the year 2006. At close of the last trading hour of the last trading day for the week, April 24, 2009 positioned A. T. &T. stock at US$. 25. 22 per share. At more than 100 years of corporate existence, A. T. &T.is the world’s largest communications holding company with most advanced, most innovative, most comprehensive telecommunication services from telephones, to internet, to multimedia services, to entertainment solutions meeting individual to multinational business needs of its 77 million cu stomers.Its research and development laboratories are the most advanced facilities in modern day technology. The leadership it has etched in telecommunication is due to the groundbreaking initiatives in innovations and inventions. Its technological advancements have merited seven Nobel Prizes and thousands of patents all over the world.A. T. &T. sustains its corporate governance by solidifying six strategic focus areas: through their commitments to the betterment of communities; through their meritorious investment in people; through their leadership with integrity, ethics and responsibility; through their environmental concerns for sustainable protection; through their efficient networking with people, businesses and customers; and through their consistently innovating technology. A. T. &T. has more than 300,000 employees worldwide. The career and work environment that the company offers its employees is holistic and comprehensive.Employees have a track opportunity to grow. They ar e made to be involved with the company’s advocacies. They receive above industry standard benefits and privileges. They are continually educated and trained. They dwell within the spirit of true teamwork and concern like a family.Due to the comprehensive global operation and services, the Burke-Litwin diagnostic model will dynamically ensure that continuity and sustainability of the excellence position and prestige that A. T. &T. pursues in the industry. The Burke-Litwin model has the tools and mechanics to analyze the very wide external environment of A.T&T.The many executive positions in the company together with its thousands of employees mandate a more astute conduct of interrelationship behavior plus a unifying culture, a conducive work climate and the alignment of skills, job and performance matching.The mission and strategy of the company together with its management practices can be very well checked by this model, together with the structure of the functions and the system of policies. A complex and dynamic A. T&T. will thrive further and better if they check and balance their organization with the Burke-Litwin model.References:Falletta, S.V., Ed.D.,   â€Å"Organizational Diagnostic Models:   A Review & Synthesis†. 2005. http://www.leadersphere.com/img/Orgmodels.pdf. â€Å"Fortune 500 of 2009† Fortune Magazine. CNNMone.com. http://www.cnn.com/magazines/fortune/fortune500/2009/full_list/. A.T.&T. Corporate Profile http://www.att.com/gen/investor-relations?pid=5711.

How is the national and international tourism helping Spain overcome Essay

Spain is one of the countries in the world that has been severely affected by the global economic crisis originated in 2008. It is the country with the greatest number of unemployed citizens in all Europe. Its rate of unemployment reached an all time high of 26. 9% in May 2013. The European Union is worried about this situation, and has therefore forced the Spanish Government to apply some strict cut backs to their economy in order to decrease its high public deficit. These measures are mostly affecting public labor force, who realized they don’t have sufficient income to last them through the month. In addition, college students, mainly those who study architecture, engineering and medicine, have realized that there is not a promising professional career that can be developed in Spain. Since the beginning of the economic crisis, more than 300,000 young Spanish citizens have left the country in order to find a job in markets overseas. All these negative aspects of the country’s critical situation are bringing Spain forward to be a candidate of receiving a bailout from the European Union. Despite being in this delicate position, it is not all about negative figures in Spain. There is one sector of the Spanish economy that is helping the country to come back on track: tourism. The purpose of this report is to find out how tourism is helping Spain to recover from the economic decline. I have divided the findings into two sections: First, I will explain the importance of tourism in Spain. Second, I will describe the general changes in both international and national tourism, without analyzing the monetary effects in the economy. Third, I will provide information about the economical consequences that these changes are having in the reactivation of the Spanish economy. Findings 1- Importance of Tourism in the Spanish Economy Spain, behind France, the United States and China, is one of the top world destinations to go on vacation. Its 7,876 kilometers of beautiful beaches, pleasant weather and 44 world heritage monuments, position the country as the 4th country in the world to receive the highest number of international tourists. In terms of revenues, the country is ranked in second position right after the United States (Butler, 2013). According to the World Travel and Tourism Council (WTTC), tourism represented a total contribution of 15. 2 % of Spain’s Gross Domestic Product in 2012. In other developed countries, such as the United States, France and China, tourism represented a 8. 6%, 9. 7% and 9. 3% of their respective 2012 GDP (2013). This shows that, despite receiving more tourists than Spain, these countries’ economic lives are less affected and determined by the changes that might take place in the tourism sector. The Government of Spain knows how crucial tourism is for the performance of the country’s economy and gives this sector high importance. As a touristic oriented country, Spain has 47 airports, 2,000 km of commuter rail trains and 2,900 km of high-speed rail network (Butler, 2013). These elements make Spain one of the countries with the best transportation system in the world. This advantage of Spain facilitates the arrival of international tourists and the transportation of national tourists all over the country. In addition, as I mentioned before, one of Spain’s biggest problems is its increasing rate of unemployment. The WTTC published that travel and tourism directly supported 894,000 jobs in Spain. This means that 5. 2% of workers were related to this specific sector of the economy (2013). All the figures I just pointed out reflect the positive and remarkable impact of tourism in Spain’s economy. Now, I am going to present some more detailed information about the changes in the national and international tourism, and the consequences of these changes relating them to the fact that tourism is the main force that is helping Spain to overcome this fragile situation. 2- Changes in Tourism in Spain Since the beginning of the global economic crisis, tourism in Spain has changed in many ways. Not only has it influenced the amount of foreigners’ visits to Spain, but it has also affected the domestic conception of going on vacation. Changes in International Tourism As I said in the Introduction, Spain received more than 57 million tourists during 2012, which means it had a year-over-year growth of 2. 7%. The countries that contributed the most to this growth are France, Germany and Russia. In addition, some Nordic and Asiatic countries also collaborated on it (Institute of Touristic Studies of Spain [ITE], 2013). The main positive elements of the Spanish economy come from the foreign sector. It is important to point out that the total nights international tourists stayed in Spain increased by 2. 3% in 2012. Looking at the low rates of unemployment in France, Germany, United Kingdom and Russia, it can be deduced that these countries are performing economically better than Spain. This means that foreigners, who have not been as affected as the Spaniards by the economic crisis, have enough income and are willing to go on vacation outside of their home countries. The Institute of Touristic Studies from Spain, assures that Spanish tourism has become more competitive in the last few years. By analyzing the changes in prices and the value of the currency compared to other countries, this Institute has used the Competitiveness Trend in Tourism Ratio to measure the performance of the country. It has arrived to the conclusion that, due to the low prices compared with other countries from the European Union, Spain has achieved a beneficial position to attract international tourists to the country (2013). Changes in National Tourism As well as the international, national tourism has experienced many changes during the past few years. National tourism in Spain closed the year 2012 with 158,9 millions domestic trips. It is important to highlight that 9 out of 10 of Spanish citizens’ trips were effectuated inside the country. Due to the difficult economic situation that many Spaniards are experiencing, travelling to other countries decreased by 4. 8% in 2012 (ITE, 2013). This new setting where saving money is the main concern for Spanish citizens, has helped new forms of travelling to arise in the Spanish touristic sector. Even thought Spain has always been seen as a â€Å"sun and beach† destination, Antonio Villanueva Cuevas, Doctor at the Castilla-La Mancha University, explains that news forms of travelling such as rural, cultural and natural tourism are becoming popular between Spaniards that are looking to travel with minimum expenses (2012). In addition, those who still prefer going to the beach have found their way to get cheap options by either going during low season or taking last minute deals. 3- How are These Changes Having a Positive Impact in the Spanish Economy? Since tourism in Spain represents a large part of its Gross Domestic Product, this sector of the economy will have a considerable impact on the country’s economy performance. The growths of international and national tourism have helped the country to stay â€Å"economically alive† (Barreira, 2013). Positive Impact from International Tourism In relation to the international tourism, Spain is the 4th country in the world to receive the highest number of tourists. More than 57 million tourists visited Spain in 2012. Moreover, there was a high new record of 56 billion Euros reached in spent by international tourists in Spain. The growth of the number of international tourists that visited Spain in 2012 helped the country’s economy by contributing â‚ ¬57. 1 billion to the GDP (ITE, 2013). Even though Spain’s GDP fell by 1. 3% in 2012, the growth of the international tourism made the GDP experience a shorter descent. Another positive impact of the international tourism is the fact that the number of workers hired in the tourism sector increased by 0. 6% in 2012 (World Travel and Tourism Council [WTTC], 2013). It might be seen as an insignificant growth, but, taking into account that the general rate of unemployment increased to 26% in 2013, any contribution has an important meaning for the reactivation of the country’s economy. International tourism also caused the growth of capital investment by 7. 4% to â‚ ¬14. 8 billion in 2012 (WTTC, 2013). In addition, the fact that prices in Spain are low compared to other countries in the European Union, makes Spain more attractive to receive investments and be chosen as a holiday destination. All these positive consequences of the international tourism in the Spanish economy are helping the country to achieve the goal of not seeing Spain as a burden for the European Union. The recuperation of the country’s economy will be determined by the growth of GDP, decrease of unemployment rate and increase in foreign investments in the country. All these aspects are represented by the good performance of Spain’s international tourism. Positive Impact from National Tourism Even though national tourism has not shown as many positive figures as the international one, it is helping the country to improve economically. As I explained before, a large number of Spaniards can’t afford to travel to another country during vacation. They decide to stay in the country, and look for new cheap ways of travelling. Spaniards are starting to purchase last minute deals, and to travel during low season periods. Even thought the number of national trips decreased by 1. 2% in 2012, Spain registered a growth of 22% in national tourism from 2008 to 2012 from 130 to 158. 9 million national trips (ITE, 2013). It can be deduced from this, that national tourism has had an overall positive performance during the Spanish recession. The fact that Spaniards choose national rather than international destinations makes them invest money in their own country’s economy. Moreover, even thought national tourism slightly decreased in 2012, new sectors of the Spanish national tourism have showed positive figures during the last few years. Juan Pulido and Pablo Garcia, members of the economics department at University of Jaen in Spain, explain that the rural sector of the Spanish national tourism has increased by 7. 5% in the last 10 years. Since Spaniards don’t want to spend too much money during vacation, they decide to stay in the country and look for new attractions. Spaniards spent a total of â‚ ¬18,046 million in rural destinations during 2011 (2011). Rural tourism is affecting positively the economy by activating some unusual tourism destinations, and giving them the opportunity to create a new emerging business in Spain. The increasing importance of this new way of tourism creates jobs and activates the economy of certain domestic areas. These new ways of doing tourism are making Spaniards stay in their country during their holidays, invest money in the national market, and contribute to the reactivation of the country’s economy. Key Points Spain is one of the countries that have been affected the most by the global economic crisis originated in 2008. However, there are several facts that explain how tourism is helping Spain to overcome this situation: Tourism represented a total contribution of 15. 2 % of Spain’s Gross Domestic Product in 2012. Tourism has a great impact in the performance of the Spanish economy. Spain has received more than 57 million international tourists during 2012, which mean it had a year-over-year growth of 2. 7%. There was a high new record of 56 billion Euros reached in spent by these international tourists that visited Spain in 2012. The number of workers hired in the Spanish tourism sector increased by 0. 6% in 2012. International tourism has also caused the growth of capital investment by 7. 4% to â‚ ¬14. 8 billion in Spain during 2012. Spain registered a growth of 22% in national tourism from 2008 to 2012, from 130 to 158. 9 million national trips. The fact that Spaniards are choosing national rather than international destinations makes Spaniards invest more money in the domestic economy. The rural sector of the Spanish national tourism has increased by 7. 5% in the last 10 years. This has created a new sector of tourism that creates jobs and gives opportunities to local areas to develop an emerging business. Conclusion The overall situation is perfectly described in an article written by Victor Barreira (2013), a journalist who works for El Pais, the most sold newspaper in Spain, which says: The national GDP fell by 1. 3% in 2012, unemployment raised to 26%, the bailout petition to the European Union was still active†¦ however, tourism is staying as a life-jacket to which Spain can keep held in order to ride out of the storm. It points out that the economic situation of Spain has affected the country in an extremely negative way. However, tourism has been the most important sector of the economy that has shown positive figures and has helped the country to better deal with the economic situation. It is important for the Spanish Government to keep working on the improvement of the country’s touristic attractions and promote Spain as a holiday destination. References Barreira, V. (2013, January 16). Espana registro en 2012 el tercer mejor ano de la historia en llegada de turistas [Spain registered in 2012 the third best year in history in arrival of tourists]. El Pais. Butler, M. (2013, February 27). Spain as an international tourist destination [Electronic version]. Atlas of the brands. Institute of Touristic Studies of Spain. (2013). Balance del turismo ano 2012 [Tourism balance year 2012]. Retrieved October 13, 2013, from www. iet. tourspain. es Pulido, P. , & Cardenas,P. (2011). El Turismo rural en Espana [The rural Tourism in Spain]. Asociacion de Geografos Espanoles. Villanueva, A. (2012). Las nuevas formas de turismo como instrumento para lograr un desarrollo sostenible e integrador [The new forms of tourism as a tool to reach a sostenible and integrative development]. Universidad de Castilla-La Mancha. World Travel and Tourism Council. (2013). Travel and Tourism, the economic impact 2013 in Spain. Scowsill, D.

Pathophysiology Case Study Example | Topics and Well Written Essays - 250 words

Pathophysiology - Case Study Example As the discussion outlines the changes in cardiac enzyme levels include the elevated troponin I, elevated myoglobin, elevated CPK and cardiac troponin T. However, cardiac troponin T, and I are the most common marker of myocardial injuries due to their high specificities and sensitivities for diagnosis of acute myocardial infarction. The most common pathophysiologic precipitating event s of ACS are plague rapture, hypertension, chest discomforts and pains that spreads to the left arm and lower jaws. The chest pains are usually associated with sweating and nausea. The other precipitating events can include anemia, acute thrombosis that is induced by rapture and an unstable angina. Bradycardias or excessive slow heart rate and tachycardias (excessive faster heart rate) may also precipitate the ACS. This study discusses that the rationale includes administering of reperfusion therapy either with percutaneous coronary intervention (PCI), thrombolytic therapy or bypass surgery in the failure of the two methods. However, pre-hospital thrombolysis (PHT) is more preferred than percutaneous coronary intervention (PCI) due to the time factor. Consequently, all STEMI patients on COX-2 inhibitors except aspirin is to discontinue their use due to increased mortality risk, heart failure, hypertension, reinfarction and myocardial rupture related to their use. Additionally, IV Beta Blockers should be given during the first 24 hours. The use of morphine and nitroglycerin in managing ischemic chest pains is because morphine helps in reducing the discomfort as a pain reliever while nitroglycerin temporarily opens the arteries thus, enhancing the flow of blood to and from the heart.

Critical Literature Review Example | Topics and Well Written Essays - 1500 words

Critical - Literature review Example But one thing which certainly can be implemented is innovation in governance, the way of operating of its public sector organizations. This review critically examines cases of innovation in governance style and differentiates them from private sector product and process innovation. Critical Review Lot has been written on private sector innovations of products and processes but not much on public sector innovation. Governance innovations in public sector require and deserve greater attention as they go beyond the organizational boundaries to involve other public/private sector organizations, leads to a network based decision making leading to a more efficient implementations and tap new pools of resources among existing resources (Moore and Hartley, 2008). The focus of their paper is on how public sector innovation is different from private innovation in two distinct ways of the latter being very narrow and specific and two the changes are far more concentrated than general as compare d to public sector. They focus on how public sector innovation is much more macro than private sector involving a change in thinking patters of management, change in complex social systems and its restructuring, financial changes, process changes and end result is a changed social delivery. Since these are changes in the existing way of operating and managing, they are tangentially different than inventions (Bessant 2003). Moore and Hartley (2008, p. 4) quotes Lynn (1997) that: ‘Innovation must not simply be another name for change, or for improvement, or even for doing something new lest almost anything qualify as innovation. Innovation is properly defined as an original, disruptive, and fundamental transformation of an organization’s core tasks’. Today many public sector organizations are leading their way in redefining the reason for their existence. There is enough criticism which is found in literature which states that only process level innovation in publi c sector will not lead to any significant change in society and it is unlikely for one best practice to exist for all public sector organizations (Habday, 2005). Savory (2009, p. 150) writes about building knowledge translation capability into public sector innovation process and its special application to National Health Service (NHS) of the UK. this organization thrives on innovation in public health sector in all respects of technology, service and service delivery. This is possible due to two different modes of innovation which is practice based and research based. Both are effective in their own respect, but needs a lot of support from the structure of the organization, policy making and financial resource allocation for the process of real innovation take place. Power lobbies in health care sector and interests of various stake holders also effect the innovation process in NHS, which means that any worthy change to occur at ground level, a network wide change has to occur whic h reemphasizes the importance of Innovation in Governance. NHS modernization agency was proposed in 2000 for promoting change management the way it’s done in private sector. unlike private sector, change management was divided in two parts, innovation of services and innovation of technology. Though this paper emphasize that similar capacity management can be applied at in similar way for

Ricardo Semiler and Semco Company and its Changes Case Study

Ricardo Semiler and Semco Company and its Changes - Case Study Example No. The older Semler, Antonio was already culturally rooted in his management ways of being too bureaucratic and autocratic. He also cannot separate his personal affairs to business and this made Semler & Company under his leadership a moribund. Moreso, he did not have the modern business perspective of the time to change his style of leadership unlike the younger Semler, Ricardo who went to Harvard business school. Yes, the transformation and change of the company would have still come even if things were going well. The external factors cannot change the trajectory of the company when Ricardo Semler assumed leadership of Semco because he really intended to change the autocratic leadership of the company. The crisis only highlighted how effective the change to the company. In a way the change was drastic. Upon assumption as the new CEO, Ricardo Semler fired two-thirds of the top management of Semler & Company and that included many close friends of his father. This would not have been possible under his father because Antonio Semler did not separate work from his personal relationships. The new set up of the company was also a total departure of the old autocratic style of leadership of the company. The young Semler felt that the old autocratic leadership thwarted people’s motivation and creativity. Thus, he decided that the authority to make decisions at Semco to be more evenly distributed. In the process, he dismantled the rigid bureaucracy and structure of the company to make it more flexible based on the new three values of the company – employee participation, profit sharing and free flow of information. To emphasize the change, even the name of the company was changed from Semler & Company to Semco. There were a lot of changes that can be considered drastic if it will be compared  to the old leadership.   Strategy wise, among them product was product diversification and the creation of Nucleus of Technological Innovation (NTI).   Leadership style also changed to democratic and participatory to the point that employees can already direct themselves- set their own budget, even their own salaries and even the hiring and firing decision of both employees and managers.

International Relations Essay Example | Topics and Well Written Essays - 1250 words

International Relations - Essay Example A nation cannot be referred to as sovereign without stable security. The success of all the development activities that a state undertakes is determined by the security status of that state as well as that of other nations. Majority of the key world powers retain their status through maximizing their share of the world power. According to Mearsheimer, some of the notable behaviors applied include regional hegemony, accumulating maximum wealth, achieving the preeminent land power and nuclear superiority. Many of these nations dearly ensure the security of their territories owing to the underlying realist notion that the world is characterized by competition and war and that every state should possess an inherent military offensive to preserve their sovereignty. This leads to the enhancement of suspicions and fear over the intentions of another state in the use of military offensive. Alternatives that exist beyond maximizing the security interests of a state include enhancement of glob al military dominance, economic superiority, and social-cultural cohesiveness. Global Military Dominance Most states focus on security to preserve their legacy of maintaining global dominance. It is common logic that primacy brings a lot of interests spanning from balancing the world power and spearheading the world peace efforts. When a state is at the pinnacle of power like the United States of America, the only probable step that it can make is towards downfall. Realists postulate that, under such circumstances, insecurity may worsen the situation further. According to Walt, the fear of an imminent decline in control of global power control arose from the United States capability of reaching the zenith.

The Dialogues of Plato Essay Example | Topics and Well Written Essays - 750 words

The Dialogues of Plato - Essay Example Plato has made immense contributions in the field of philosophy where he wrote about the ideas regarding knowledge, metaphysics, forms and other similar ideas. More importantly, Plato wrote about the state where he gave ideal forms of governance. Though a few of his ideas were derived from Socrates, yet he was often found being deviated from that of Socrates. Out of all the works, the most intriguing one is in the state, where he identified three classes or castes in society (Plato & Benjamin 88-89); Furthermore, he gives the idea of the philosopher king who should be the central figure governing the state, and proper training of those eligible for this office must go through a rigorous education system. Thus, his work on the state and republic is one of the most applauded efforts and is appreciated till time. The positive side of the idea is the classification which clearly identifies and divides individuals based on their inherent capabilities. This ideal is pragmatic to date since it is now an accepted notion that individuals must be assigned careers according to their capabilities. This concept is clear and distinct and is thus one of the most celebrated works associated to Plato. On the negative side, his inclination towards an aristocratic state is deemed to be the most negative side to this theory. According to Plato, aristocracy is the kind of governance where a philosopher king is the central figure of the state, and thus, he is the one who must rule the republic based on reason and wisdom. Also, he further stated that the aristocracy would decline to a timocracy over time, which would further deteriorate first into an oligarchy and then to a democracy and finally to tyranny (Plato & Benjamin 66-68).  

Farm Subsidies Assignment Example | Topics and Well Written Essays - 250 words

Farm Subsidies - Assignment Example Farm subsidies should be phased out to accommodate contemporary trends in agriculture. Resources directed to farm subsidies could be invested in more productive projects that lack complementary alternatives. There are numerous alternatives in acquiring farm produce in the event that local farmers fail to meet local demand. An outstanding alternative is importation of farm produce. Prices of imported farm produce are relatively low due to absolute or comparative advantages enjoyed by the source of exports. In the contemporary times, every aspect of production has become oriented towards international interdependence. Supplying products and services at the minimum cost possible is the primary objective that any given business entity seeks to achieve. This is more so due to the fact that business enterprises operate under a profit motive. Even with farm subsidies eliminated, product supply in the markets can still remain constant or even increase through agricultural businesses (Miller & Spoolman, 2011). Therefore, farm subsidies should be phased

Questionnaire Essay Example | Topics and Well Written Essays - 750 words

Questionnaire - Essay Example This trend should be curtailed through effective legal channels. We are looking for 50 participants. The survey shall take you approximately 10 minutes. The results of the survey shall be used with other research methods to analyse the existing status quo of the issue of spouses conspiring to kill partners in order to inherit estates. We hope your response shall assist us in determining the public view of this issue. This shall be a confidential survey: your personal information shall remain private, for which you may sign an undertaking in signature space below. We understand your time is valuable but hope you would be able to complete this survey by February ---, 2012. Pretesting shall be carried out through a small group of 4 individuals from the University to test the validity and ease of completing the survey. The group shall be targeted with 2 males and 2 females, and who have some knowledge on the issue of murder and estate inheritance. The test survey shall be analysed and if any inappropriate questions become evident, those shall be corrected before the launch of the actual survey. The survey shall be set to be conducted through a focussed group of batches of 20 people both through the Internet and through face-to-face interview. Face-to-face survey shall be a good option as it will facilitate authentic response and fast. Any reservations that participants have shall be clarified on the spot by the Administrator. However, realising the sensitivity of the issue, the survey shall also be conducted online by uploading a form whereby the responder can answer questions without apprehension about being found out. Although the Administrator is aware that such a method shall have some deviation in result tabulation, it shall offer diversity in analysis and encourage timid responders to participate in the

Creativity versus Intelligence Essay Example for Free

Creativity versus Intelligence Essay I have been accepted by a research company, a company I have been dreaming to be a part of ever since I discovered that I have extreme interest for research and that I possess skills that only researchers have. My mother however has a bakeshop that I play a large role in; without me, my mom will be having excruciating difficulty running the business alone. As soon as I received the letter stating that I have been accepted to the part-time research job I applied for I went to the company downtown and spoke to the one in charge of the Human Resources division. I have been told that if I have finally decided to accept it, I should return for the contract to be signed. I left the research company and drove around town thinking of what I should do. As I was driving my mother called and told me to drop by at the bakeshop as soon as I can. When I arrived there a few minutes later she told me she’ll make an offer I could not refuse. She said she will promote me – from being an assistant baker to be the head, a dream which I have been yearning to attain as well. Creative Thinking Strategy I left the bakeshop to think. I called my best friend and told her I would like to brainstorm with her with regards to my dilemma. I am aware that in brainstorming I should: 1) â€Å"suspend judgment† or to make a final assessment or evaluation later; 2) â€Å"think freely† or to include countless options even though they are ridiculous or seemingly impossible to attain; 3) â€Å"tag on† or to develop and adapt the ideas of other individuals; and 4) come up with countless of ideas (Harris, 2002, n. p. ). This is what my best friend and I did: First, I â€Å"suspended judgment† by considering both accepting the job in the research company and taking the promotion in the bakeshop as excellent choices (Harris, 2002, n. p. ). This helps me avoid being biased on one over the other (Harris, 2002, n. p. ). This strategy plays a large role in balancing my options at least initially (Harris, 2002, n. p. ). Second, I engaged in â€Å"thinking freely† (Harris, 2002, n. p. ). This led me to come up with ridiculous options like â€Å"maybe I should give up both opportunities and focus on my studies first; maybe later I will have these chances knock up my door once more† and â€Å"maybe I should just ask my mother to wait until I finish my contract with the research company† (Harris, 2002, n. p. ). Third, I â€Å"tagged on† as well (Harris, 2002, n. p. ). I developed and adapted the idea of my best friend to just stay in the bakeshop since my mother needs me more than the research company (Harris, 2002, n. p. ). She said that I should be doing my responsibility first as a child before I attend to somebody else’s (Harris, 2002, n. p. ). I took this seriously and thought I should really pick this as the best option especially that it is our own business after all (Harris, 2002, n. p. ). The current generation, as well as, the succeeding generations will be the first ones to benefit from this if I just stay and help make it more successful (Harris, 2002, n. p. ). Finally, I listed down all the other options I have including taking both jobs and just go through everything successfully by employing time management and discipline (Harris, 2002, n. p. ). The Solution The option I have chosen is to accept the part-time job at the research company, as well as, the promotion at the bakeshop while attending college. I will do my best to carry out my responsibilities through time management as well as discipline. Reflection on the Difference between Intelligence and Creativity I realized that, indeed, â€Å"time pressure quashes creativity because it limits people’s freedom to ponder different options and directions† (Murray, 2002, p. 24). If the company obliged me to return there to sign the contract ASAP or if my mom pressured into deciding ASAP, I would not have thought clearly, I would not have gotten the chance to evaluate all the possible options that I have and would not get to pick the best alternative as well (Murray, 2002, p. 24). This also made me realize the difference between intelligence and creativity. Intelligence may be innate, it may be there when you need it; it may also be acquired through a good education. Intelligence is stored and may just be retrieved if necessary. Creativity on the hand may also be innate and may also be acquired; but it is different in such a way that unlike intelligence it cannot just be retrieved and utilized. There are other factors to consider for instance â€Å"time pressure†, this may get in the way of creativity (Ordonez et. al. , 1997, pp. 121 140). One may be intelligent but one cannot be too creative especially if he or she is under time pressure; in fact it has been concluded in a certain study that â€Å"†¦if one is crunched the less likely he or she will be able to solve a tricky problem† (Murray, 2002, p. 24). References Harris, R. (2002). Creative Thinking Techniques. Retrieved November 14, 2008 from http://www. virtualsalt. com/crebook2. htm Murray, B. (2002). A Ticking Clock Means a Creativity Drop. Retrieved November 14, 2008 from http://www. apa. org/monitor/nov02/tickingclock. html Ordonez, L Benson, L. (1997). Decision under Time Pressure: How Time Constraints Affects Risky Decision Making. Organizational Behavior and Human Decision Processes (71) 2, 121 – 140.

Management Research Project and Presentation

Management Research Project and Presentation The British Red Cross is a charity registered in the UK. It is the UK member of the International Federation of Red Cross and Red Crescent Societies (the Federation), an humanitarian Movement that currently encompasses 186 territories across the world and around 97 million staff, supporters and volunteers. The British Red Cross employs 2,755 members of staff and 27,349 volunteers, and income in 2008 amounted to  £243,548,000. The 2006 Intangible Business report (2006) placed the organisation as the fifth most powerful charity brand in the UK, with its brand value topping  £108,000,000; along with an income that year of  £201,900,000. The British Red Cross places strong emphasis on its differentiation from other charities and non-governmental organisations; in particular its absolute commitment to neutrality, impartiality and independence, coupled with its emphasis on individual and community resilience. These give the brand a competitive advantage above others in the sector. The first aid services business unit (the department in question for this marketing plan) forms part of the income from generating fund (trading) work stream, and is concerned with teaching first aid and selling first aid products. The first aid services departments customer base is non-commercial groups, such as schools, clubs, societies, other charities and support organisations. 1.2 Research Problem The focus of the organisation as a whole is on the creation of a society in which all are empowered to prepare for, withstand and recover from emergencies on whatever scale they occur from dealing with a cut finger to managing a major disaster. The organisation has realised that service levels should be improved and enhance the charity activities. The British Red Cross already works closely with primary schools teachers, and has developed a first aid learning resource for secondary schools  [1]  . A similarly differentiated kit that can be used in primary schools would fill the gap identified above, as well as generating income for the organisation, reinforcing its position as a leader in first aid learning  [2]  , and fulfilling corporate objectives. This strategic plan is designed to introduce a new product (the primary first aid learning kit) to an existing market (primary school teachers). The plan includes a marketing audit and examines the current internal situation at the British Red Cross in addition to analysing the external environment in order to devise objectives, strategies, tactics and implementation targets. A SOSTAC model has been used to give a structural basis to the marketing activity. 1.3 Research Objectives To find that when an emergency strikes, they will respond. How should make people and communities more resilient by helping them prepare for and withstand disasters. How to help vulnerable people recover from health or social crises, and live with dignity and independence in their homes. How to increase the International Red Cross and Red Crescent Movements impact on the lives of the most vulnerable. How to make volunteering for us the best experience money cant buy. Make sure key people and groups know what we do and why and how they can help. Method to ensure those who use our services, and who support us in other ways, trust us and have confidence in how we work. How to maximise our net income as cost-effectively as possible. Above research objectives based on the corporate objectives. These objectives can specifically mention as follows; To increase informal first aid learning by 10% in the next 3 years. This relates to research objective 2. To increase the number of first aid products sold by 10% in the next 3 years. This relates to research objectives 2 and 8. To increase knowledge and awareness of British Red Cross key first aid products and services by 20% in the next 3 years within 2 priority groups: teachers and parents. This relates to research objectives 2 and 6. 1.4 The importance of marketing research Methodology Proper marketing research is key to an organisations ability successfully launch a new product into an existing market, and in doing so to increase profit and brand equity. Within a charity context, the need to generate funds to be used to help others is a major part of the organisations activities and this aim simply cannot be realised without effective and efficient research in place. Effective marketing research can also boost the chances of bring about real social good, and making positive changes to beneficiaries lives. A well-structured research that makes use of relevant models and takes account of both internal and external factors ensures clarity and a systematic approach. Marketing research uncovers niches in the market which can be filled, highlights gaps in funding and provision and drives the organisation towards the fulfilment of its goals. The first stage of the marketing research process is to establish where the organisation is at the present time, to act as a baseline for comparisons and something on which the marketing research can build. At the heart of this situation analysis is the identification of critical success factors and distinctive competencies, which are the distilled learning from examination of the organisations strength and weaknesses, and the opportunities and threats it faces  [3]  . Using these key pieces of information, the marketer can allocate resources to ensure that wherever possible strengths are boosted, weaknesses overcome, opportunities are taken and threats neutralised. A key part of the marketing research process is identifying customer needs and wants, and profitable ways of satisfying them. Without this information, the organisation is left creating products and services about which it has no idea of demand. Part of gathering this type of data is competitor analysis, which can provide valuable insights into the market as well as flagging up potential areas of overlap and areas which would not prove profitable. Effective marketing research also combats wastage through efficient use of resources. Using models such as the Value Chain Analysis highlights areas where savings can be made and processes tightened in order to maximise value and deliver a larger profit margin. In the example of the British Red Cross, use of the Value Chain Analysis showed that the margin could be increased by improving the efficiency of inbound logistics  [4]  . Wastage can also be combated through the examination of potential changes to internal and external environments, and building proactive mitigating factors to negative change and ways to take advantage of positive change into the plan is key. It is necessary to conduct survey to collect all information. They can use questionnaire in print format as well as in e-format (online questionnaire). Through the existing welfare societies can distribute the questionnaire. Then should collect and properly analyse the entire research findings. Also company can conduct other primary research methods such as in-depth interviews and focus group discussions. In this report analysis I have taken most of the secondary sources. 1.5 Literature Review A marketing research is a starting point from which the organisation can begin to look forward, fill gaps and plan activities. In the words of Dibb et al (2005): A marketing audit is a systematic examination of the marketing functions objectives, strategies, programmes, organisation and performance. Without this methodically obtained baseline, the organisation has no way of evaluating either where it has come from or where it is going. Factors affecting the organisation must be identified, potential changes considered and prepared for, and the reliability and validity of information should be rigorously interrogated. This requires considerable research on the part of the marketing team, and is of vital importance. Situation analysis should form a regular part of a marketing departments work in order for it to adapt to both internal and external changes in the environment. 1.5.1 Internal factors The organisation has control over its internal environment, and as such it is important to examine internal factors closely. Data must be gathered, both current and historical, as well as think pieces examining future plans. Reliability of information should also be considered minutes of meetings may not always be accurate and staff and volunteers may not always be scrupulously honest in workforce surveys. In addition, some data may not be available, either due to confidentiality, poor record keeping or lack of budget. Organisational strengths and weaknesses should be taken into account, and potential internal changes considered. 1.5.2 7Ps and 7Ss Booms and Bitners 7P and McKinseys 7S models have been employed to identify and analyse the internal factors affecting the British Red Cross  [5]  . Both models are key tools in the marketing analysis. Used correctly and in conjunction with the external analyses, the information they uncover forms the basis on which the entire marketing plan rests. By examining the strengths and weaknesses of each P and each S, the marketing team can evaluate the organisation, taking a snapshot of the current situation which will allow for planning to increase positive aspects and reduce negatives. It also enables the marketing team to consider the perspectives of the organisations stakeholders, all of whom are key to success. Both the 7P and 7S models are key tools in the marketing analysis which, when used correctly, uncover information that forms the basis for building a sound marketing plan. For example, in the case of the British Red Cross these models identified the strengths of the organis ations positive brand association, which will play a key role in the positioning of the first aid education kit, but also highlighted a weakness of product differentiation, which the kit will go some way towards addressing. 1.5.3 BCG matrix As a large organisation the British Red Cross undertakes many different activities and provides hundreds of products and services. The products and services from the first aid services strategic business unit have particular potential to affect the activity surrounding the primary first aid marketing kit, and it is important to map each of these in order to generate future strategy. To do this, and to examine the potential placement of the kit within the context of the strategic business unit, the Boston Consultancy Groups portfolio analysis matrix was employed  [6]  . This identified that the majority of the units output are cash cows, and the minority are dogs, highlighting that good levels of profit are coming in and resource investment is fairly low. The matrix suggests that resource capacity from the cash cows can be used to grow the kit from a question mark to a star. The matrix has also shown up areas of the units work of which it would seem prudent to divest itself in ord er to reinvest resources. 1.5.4 PLC Along with the BCG matrix, the product life cycle is also extremely useful tool in indicating to the marketing team the level of resourcing a product requires now, and the likely stages it will go through if a good marketing plan is well executed  [7]  . This model identifies the products growth stage, with each stage requiring different levels of resource investment and different activity. As the kit is currently in research and development it requires great investment of time and money and cannot yet make a profit. 1.5.5 Value chain analysis Porters value chain analysis examines the primary and secondary activities undertaken by the organisation  [8]  . The model demands a thorough interrogation of the organisations work, which is split into activities which can directly affect income (primary) and activities which support income affecting activities (secondary). By undertaking this process, the marketing team can identify areas where value to can be added and a competitive advantage created in order to maximise profit. In the case of the British Red Cross, there is already a good level of value within the system, but some activities were identified which could benefit from modification. 1.5.6 Distinctive competencies The distinctive competencies of an organisation are derived from close investigation into its internal environment and the strengths and weaknesses therein. The competencies identify the core skills and superior qualities of the organisation which differentiate it and can confer competitive advantage. They are the culmination of the internal situation analysis and identify priority areas which can be leveraged to gain success. In the case of the British Red Cross, 3 distinctive competencies were identified, and played an important part in informing the marketing plan  [9]  . Internal change is slow within such a large organisation and so it is unlikely that the competencies will change dramatically within the life of the marketing plan. The reason for this is in part due to the organisational culture and ways of working and in part due to the immutable founding principles of the organisation. For example, unless a catastrophic event occurs to the organisation and the comprehensive crisis management plan is not implemented, it is unlikely that the positive brand equity could be destroyed within the timeframe of the marketing plan. In addition, the organisation employs a brand management department which works solely to enhance and protect the organisations position. Written into the organisations five year strategy is are objectives concerning emergency response and first aid, which guarantee investment and highlight the importance placed on these areas. Again, it is highly unlikely that the organisation will change these priorities and nullify this disti nctive competency. As regards the need to further differentiate products and services, such a large and slow-moving organisation as the British Red Cross will take time to do this, and the activities outlined in the marketing should go some way to achieving this goal. 1.5.7 External factors In addition to the internal environment, over which the organisation has control, there are two external environments, the micro and the macro. Data must be collected for both of these environments, and examined as closely as that from inside the organisation. Articles in the media, competitor reports and accounts, conversations with counterparts, and political details should be studied, as well as social and cultural practices within the products target market. Again, the validity of data should be closely questioned, as an element of bias is likely to appear in most media and political reports, and competitors and counterparts will always attempt to show their own organisation in a positive light. Research into and analysis of the external environment also enables the marketing team to consider their organisation from the perspective of a customer, competitor or supplier. In order to be fully informed about the total environment into which the primary first aid learning kit is to b e launched, it is vital that as many issues which may affect it as possible are known, so that positive action can be taken and pitfalls avoided. The micro-environment The micro-environment consists of external factors which are fairly close to the organisation, and which it may be able to influence in some way. By using a SPICC analysis  [10]  to consider those groups who are closest to the organisation, the marketing team can plan ways in which to positively affect them. Porters five forces analysis  [11]  is another useful model and considers risk from the external environment in order to prompt thinking on mitigating loss and maximising gain to the organisation. The macro-environment The macro-environment is much less close and it is far less possible for the organisation to effect changes in this area. Nevertheless, it is still extremely important for the organisation to be aware of features which may impact on its profitability, brand and its ability to meet its objectives. Special consideration should be given to factors that are most likely to bring about change and those which would have the largest impact on the organisation. The PESTEL model enables a high level analysis into this environment, and gives insight in the decline or growth of a particular market and the position of competitors, as well as suggesting avenues for exploration  [12]  . 1.5.8 Critical Success Factors In identifying and interrogating the opportunities and threats uncovered by the micro and macro environment, the marketing team can identify the organisations critical success factors those features which are essential to ensuring the organisation succeeds in its endeavours. Along with the distinctive competencies, these factors require the greatest attention from the organisation if it is to flourish. In the case of the British Red Cross, 3 critical success factors were identified, and these play a key role in the marketing plan  [13]  . Task Two 2.1 Organisational Objectives Over 120,000 people undertake a first aid training course with the British Red Cross each year, but to really begin to embed community resilience, we need to increase the number of people accessing first aid learning through more informal means (learning tips online, using a learning kit at school, etc.). With the current economic downturn it is important to diversify income streams, to mitigate against a reduction in donations from individuals. An increase of 10% in first aid product sales would result in further funds for the organisation to put back into its charitable activities, as well as increasing the resilience capability of the general public. It would also assist in meeting the target of a 10% increase in income from the overall trading stream. As shown above, in 2009 only 50% of the general public felt the British Red Cross products and services stood out clearly. To build resilience, we need to make sure our offers are differentiated. Teachers and parents are key audiences in the community, and by increasing their knowledge of what we offer, we can gain access to children and young people the life-savers of tomorrow. 2.2 Marketing strategy 2.2.1 Growth strategy Ansoffs matrix  [14]  provides a framework for identifying the most appropriate growth strategy in order to fulfil the functional marketing objectives and reach the sales objective. Applying the matrix, having examined the planning gap analysis and objectives, showed that a product development growth strategy is most appropriate to use in this situation. This supports the posited idea to launch a primary first aid learning kit. Gaps in the first aid services portfolio have been identified, and the British Red Cross already has a strong brand and a good reputation in this field both in terms of quality and value, and in terms of expertise  [15]  . The British Red Cross already has good links with teachers in primary schools, following years of first aid education training, and this knowledge and contact data will optimise success. The existing market for first aid products and services is still viable (which rules out a market development strategy), as one of the distinctive competencies discussed above highlighted that British Red Cross products and services are not yet fully differentiated, and situation analysis research showed that general public awareness of products and services was only 50%. A product development strategy is also of only medium risk as an organisation the British Red Cross does not undertake high risk growth strategies, and prefers to build on accrued knowledge and experience in known markets, as it will be able to do with the primary first aid learning kit. A diversification strategy would be too high risk for the organisation, and a market penetration strategy for the new kit would not be possible. 2.2.2 Competitive strategy In order to support the growth strategy, a method of maintaining competitive edge is needed, and this has been determined using Porters generic strategies model. Having examined the factors discussed above and in the appendices, the most appropriate competitive strategy for this situation is a focus or market segmentation strategy. As a charity, the British Red Cross finds it difficult to compete on cost, and as it is not a hugely fast-moving organisation it cannot regularly innovate. Many of its products and services are designed for very specific audiences and are generally of a specialised nature. There is some competition in the first aid services market, but the number of competitors is low and there are identified gaps in the market one of which is the primary first aid learning kit  [16]  . 2.2.3 Segmentation, target and positioning Within the British Red Cross first aid services strategic business unit are a large number of products and services  [17]  . However, this marketing plan is concerned only with the launch of a new primary first aid learning kit, and as such the segmentation, targeting and positioning data will apply only to the kit. Segmentation Geographical segmentation: UK Chosen because the primary first aid learning kit is designed to work with the national curricula across the UK. This segment cannot be reduced further as the aim is to reach as many children as possible, regardless of their location. Demographical segmentation: Male and female adults who regularly work with groups of young people aged 5 11 years old and who have access to physical learning spaces (schools, village halls, scout huts, etc.) and available funds in excess of  £500 per year. These were chosen as customers will already be working with young people those not working in this field will have no interest in the product. The customers will need space to work in when using the kit, and will be aware of this before they buy. They will need a budget in excess of  £500, as although the kit is will cost significantly less than this, it is unlikely that those on smaller budgets will feel able to spend money on anything other than very basic materials which this kit is not. These segmentation criteria suggest the following segments to target: primary school teachers, youth group leaders, parents of large families. Target Teachers will be the prime segment which British Red Cross first aid services will target. This is for the following reasons: The British Red Cross has a good strategic fit with schools and teachers, as both are concerned with education and positive behaviours. There are many ways to reach teachers, both at school and externally. It is likely to become law for first aid to be taught in schools, which will boost teachers interest in the kit and drive sales. The primary first aid learning kit will be designed to work with school curricula, which will also increase teachers interest. Teachers have budget available to buy specific learning materials, especially those which form part of the national curricula. The British Red Cross first aid services team already have good links with primary school teachers. Parents of large families were discounted, as they operate in a far more informal way than the kit requires its a formal learning tool. Youth group leaders were discounted as they are more difficult to reach, are likely to have less disposable budget, and the British Red Cross has fewer links with them. The types of schools at which the teachers teach have not been discussed, as although public and private schools are likely to have more disposable income, they are not affected by national curricula requirements so are no more or less likely to buy it than state schools. Although state schools have less money they must follow the requirements of the national curricula. This money/curricula equation therefore cancels out any potential advantages of choosing one type of school teacher over another. According to the latest available data from the Department of Children, Schools and Families (2002), there are around 207,460 primary school teachers in the UK, working at 22,000 primary schools. Positioning Teachers of children aged 5 11 years old are typically very busy, have minimal time to research new products and services, are extremely aware of price, quality and accuracy, want to use materials which give their pupils the best chance of success, want to fulfil their obligations under the national curricula, and place high value on organisations which behave responsibly and make their lives easier. This suggests that the primary first aid kit must be positioned as excellent value for money and created by an expert, trustworthy organisation. It must be shown to be a high quality product thats easy to get hold of, easy to use and gives pupils a solid, accurate, practical and engaging insight in the material. The services surrounding the kit must be also be positioned as easy, quick and trustworthy. The design of the materials should echo these points. The kit will sit within the branded quality product category it is brand new and unique, good value for money and, due to its niche market, will only be available through a few sales outlets (by phone, online or mail order, due to the unique way the British Red Cross is permitted to sell its materials  [18]  ). This fits with the focus competitive strategy discussed above. 2.3 Marketing Mix 2.3.1 Product The primary first aid learning kit is a predominantly tangible entity, surrounded by layers of intangible services. The core product is the tangible first aid learning kit, which fulfils teachers need to educate their pupils in first aid. The second product, or first value added layer, consists of the products design and packaging (which will encourage sales by being clear, simple, professional and practical), its clearly signposted curriculum links (which will show customers exactly how the product will benefit them and their pupils), the British Red Cross brand with which its associated (which is well known and trusted), the multimedia taster materials available in advance of purchase (which, again, will highlight the positive aspects of the kit whilst at the same time engendering goodwill for providing some free materials), the quick and easy ways to buy the kit (which will make it easier for the customers to buy it, as we know how time-pressed they are), and the quick and easy de livery promises (which, again, will encourage customers who have not had much chance to order materials far in advance). The aim of all this is to add value to the core product and drive sales. 2.3.2 Price The pricing strategy of the primary first aid learning kit will is linked to the value which customers place on the satisfaction of their need to teach first aid to 5 11 year olds. This means an examination of the highest value the customer would pay and the lowest cost the British Red Cross can sell it for is necessary. 2.3.3 Place The British Red Cross model of distribution is direct it does not use intermediaries such as wholesalers or retailers. This is positive in that it allows for a high level of control, good customer relationship management, the brand is protected and low marginal cost. Inversely, this model has high set-up costs, its a time-consuming process, market reach is limited, brand equity cant be increased through piggybacking and costs cannot be passed on to intermediaries. 2.3.4 Promotion Using the DRIP  [19]  analysis, the objectives for the primary first aid learning kit during each stage of the product life cycle, and the percentage of resources allocated are as follows: Introduction stage Growth stage Maturity stage Decline stage Differentiation Secondary objective (35% of resources) Secondary objective (30% of resources) Tertiary objective (15% of resources) Tertiary objective (8% of resources) Reinforcement Quaternary objective (5% of resources) Quaternary objective (5% of resources) Secondary objective (20% of resources) Secondary objective (10% of resources) Informing Main objective (50% of resources) Tertiary objective (25 % of resources) Quaternary objective (10% of resources) Quaternary objective (2% of resources) Persuading Tertiary objective (10% of resources) Main objective (40% of resources) Main objective (55% of resources) Main objective (80% of resources) 2.3.5 Extended marketing mix The extended marketing mix of people, process and physical evidence can be used to overcome the limitations of the kit (particularly those associated with its service layers), as well as the first 4 Ps discussed above. The limitations in question are: Intangibility: The kit itself along with its packaging is tangible, which limits the issue of intangibility, but by providing documents to support the intangible services associated with it (such as the 5 year guarantee and curriculum signposting), this can be limited further. The free first aid learning support could be formalised i

Adult Education: Social Change or Status Quo? :: Argumentative Pesuasive Papers

Adult Education: Social Change or Status Quo? Some believe that adult education was focused on a mission of social change in its formative years as a field in the 1920s. As it evolved and became institutionalized, the field became preoccupied with professionalization. More recently, emphasis on literacy and lifelong learning in a changing workplace has allied it with the agenda of economic competitiveness. This Digest examines the debate over the mission of adult education: is it to transform individuals or society? It looks at whether adult education functions as a means of empowerment in a democratic society or as an instrument for maintaining the status quo. Individual or Society? One of the core tensions of adult education (Merriam and Brockett 1997) is whether the primary focus of the field should be on individuals or society. Beatty (1992) is unequivocal in her stance: "The individual and change within the individual are not only the necessary and sufficient beginning and ending points for all adult education but also the focal point for the educational undertaking" (p. 17). She argues that the individual-society dichotomy is false: educated, empowered individuals create social change in ever-increasing spheres. Hass (1992) agrees that social change is brought about by the individuals affected. Mezirow's transformative theory suggests that individual perspective transformation must precede social transformation (Merriam and Brockett 1997). In describing the ideas of Lindeman, Heaney (1996) and Wilson (1992) point out the complexity of the relationship between individuals and society. For Lindeman, individual growth and development take place within the social context, and changed individuals will have the collective effect of changing society. But Wilson states that it is unclear just how the social order is thereby changed. Others suggest that groups and communities, not individuals, create social change (Horton 1989), that personal autonomy can be achieved only through collective action (Welton 1993), and that the fully developed individual is the consummation of the fully developed society. Ilsley (1992) argues that, although equality in the United States has been defined in terms of individual opportunity, liberty and justice do not arise from individualism. Embedded in this argument is another debate over whether adult education actually did set out with a social purpose that has been lost. A strong practice of adult education for social change is apparent in the work of Paulo Freire in Latin America and Myles Horton at the Highlander Folk School. Their influence continues, although "well on the margins of the adult education mainstream" (Heaney 1996, p.

Comparing The Sisters, An Encounter, and Araby :: comparison compare contrast essays

The Sisters, An Encounter, Araby:   Themes, Symbolism, and Change  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The short stories collected in Dubliners are mostly predecessors and characterizations of James Joyce's later works. "The Sisters" is no different. It, along with "An Encounter" and "Araby," are drawn from Joyce's personal memories and sentiments. The young boy and the characteristics of these short stories are an indirect sampling of Joyce's next published work, Portrait of the Artist as a Young Man, a novel mostly written from his own memory. "The Sisters," by James Joyce, is a story that mingles unworldly associations with an aim to teach with realistic endeavor, revealing truths of life and death.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This short story revolves around a young boy's struggle to affirm and rationalize the death and insanity of an important figure in his life. The narrator arrives home to find that Father James Flynn, a confidant and informal educator of his, has just passed away, which is no surprise, for he had been paralyzed from a stroke for some time. Mr. Cotter, a friend of the family, and his uncle have much to say about the poor old priest and the narrator's relationship with him. The narrator is angered by their belief that he's not able, at his young age, to make his own decisions as to his acquaintances and he should "run about and play with young lads of his own age ..." That night, images of death haunt him; he attempts make light of the tormenting face of the deceased priest by "smiling feebly" in hopes of negating his dreadful visions. The following evening, his family visits the house of the old priest and his two caretakers, two sisters, wh ere he lies in wake. There the narrator must try and rationalize his death and the mystery of his preceding insanity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The title of "The Sisters" is in one instance a simple title, but it may also indicate a greater, more expressive intent. First, on a mundane level, the title "The Sisters" signifies the two sisters, Nannie and Eliza, who have taken care of the priest in his illness and have helped to arrange the formalities of his passing -- embalmment and documents of burial and insurance. The two sisters give sentiments of Father Flynn about the occurence in the months prior to his passing, helping to explain his stricken condition, always repeating, "Ah, poor James!" Secondly, on a more significant and symbolic level, the title may connotate the relationship of insanity to death of that of the close relationship between sisters.

The Importance of Economics in the American Revolution :: American War of Independence

The American Revolution is the most important event in the New World history. It was the process where the thirteen colonies of North America became independent of Great Britain and then formed a new unified government. The Americans fought against the British for a number of reasons, but the most important reason was economic in nature. The American Revolution was fought for different ideas that were important in those times. The economy in America was not the best, and people had to support all the orders from Great Britain because this was their home country. Therefore, the British controlled the economy of North America. Many Americans thought that the British were making injustices with the American economy and this was the main reason for the revolution. The American Revolution had their principle figures in the liberal people, who thought that Great Britain was doing injustices within the colonies. One of the liberal people main points was "never believed that everyone should be equal economically" (McKay, 692). The difference between rich and poor in respect to income and wealth was not a problem for the liberals. The main point was that everyone should receive an equal opportunity to produce wealth and income. The most important figure of these liberal people was Thomas Jefferson, who wrote that everyone should be treated equal in owning property. The economy was controlled and affected by the decisions the government of Great Britain took. The economic part that most felt these injustices was the maritime workers, who were controlled by the Royal Navy. According to Richard B. Morris in his book The Emerging Nations and the American Revolution: "off all working-class groups, the seamen felt perhaps the most oppressed and exploited. Rootless, they had the least stake in the status quo. . . they proved the hard core of the ‘muscular radicals’ so cleverly manipulated by affluent merchants and shrewd lawyers" (Morris 4-5). Along with the seamen, the mechanics also suffered these injustices. Mechanics had a common economic resentment against the new tea measures of the British government and a common desire to have a larger voice in domestic politics. Between 1740 and 1783 the economy of colonial America and the United States was usually threatened, engulfed in or recovering from war. Many businesses were controlle d by merchants and monopolistic people who exploited the colonies.

Analysis of an extract from ‘The Singing Lesson’

â€Å" With despair – cold, sharp despair – buried deep in her heart like a wicked knife, Miss Meadows, in cap and gown and carrying a little baton, trod the cold corridors that led to the music hall. Girls of all ages, rosy from the air, and bubbling over with that gleeful excitement that comes from running to school on a fine autumn morning, hurried, skipped, fluttered by; from the hollow class-rooms came a quick drumming of voices; a bell rang; a voice like a bird cried, â€Å"Muriel. † And then there came from the staircase a tremendous knock-knock-knocking.Someone had dropped her dumbbells. â€Å" ‘The Singing Lesson’ by Katherine Mansfield is a short story written with elements hinting at the modernist movement of the late 19th century. We are instantly informed of the solemn feel of the story with the opening words â€Å"With despair- cold, sharp despair-† which eject a sombre tone to the piece. Mansfield’s use of parenthesis b eginning and ending with the repetition of â€Å"despair† successfully captures a reader’s attention by isolating the description, highlighting its significance.The three adjectives â€Å"despair†, â€Å"cold† and â€Å"sharp† are all harsh sounding and evoke emotions of pain and suffering, telling us that the story is about something bad. The use of the verb â€Å"buried† is poignant because of its connotations of death, reiterated by the simile â€Å"†¦ deep in her heart like a wicked knife†. The imagery of the knife, cold and sharp suggests death or immense pain. We are first introduced to the main character, Miss Meadows â€Å"in cap and gown and carrying a little baton† as a strong stern woman, most likely a teacher because of the formality of the â€Å"Miss†.The image of her carrying a baton is police like and emits a strong female presence. She is described as walking with a â€Å"trod† which is animal istic and contrasts how the school girls are â€Å"bubbling over with gleeful excitement† and the way in which they move like autumn leaves. The huge contrast between the cold harsh language used to describe Mrs Meadows and the light-hearted past participles like â€Å"bubbling†, to describe the pupils highlights the different character’s personalities and shows two extremes.Mansfield has used long sentences which suggest ongoing thoughts and emotions of the character Miss Meadows surrounded by a busy hectic environment. The subordinate clauses inject lots of extra information for the reader, and the power of three â€Å"hurried, skipped, fluttered† effectively portray imagery of an autumn morning. However, the past tense of the three verbs breaks the previous present tense imagery, suggesting that the narrator is clasping onto something from her past. â€Å"Hollow† and â€Å"drumming† imply drums and have connotations of emptiness, an eleme nt of Miss Meadows personality which has possibly been affected by her past.The description of the bird links back to the imagery of the autumnal morning, and are an example of the modernistic movement about the thoughts in our subconscious. Another example of this is the last sentence â€Å"Someone had dropped her dumbbells† which is totally unrelated to anything in the first passage, but shows another thought forming in the character’s mind. It reminds us as the reader that it is a modernist piece of writing, with an abstract writing style which is more like ‘real life’.

Could Eddie have succeeded without the help of Netta Essay

‘Mabo’ is an Austalian TV film which was released in 2012 which depicts the life of Eddie koiki Mabo utilizing narrative techniques and elements in which a typical drama consists of. Eddie Koiki Mabo is played by Jimi Bani and his wife Bonita/Netta Mabo was played by Deborah Mailman, the film was directed my Rachel Perkins and produced by BlackfellaFilms and the ABC. The principal story of Eddie’s journey from an exiled Murray islander to a justice fighter employed a conventional narrative flow, as well as a secondary narrative component of Eddie and Netta’s relationship, however do these two concepts of the film relate to one other. The story of Eddie Mabo’s success for the fight for freedom and justice was effectively shown over a 40 year time span yet is it clear that Eddie Koiki Mabo could not have succeeded without Netta? I am puzzled upon this question as there are many different facts and points that are indirectly raised during the film which are based on; the courage within Eddie himeself, Eddie and Netta’s children, and Eddie’s experiences before he met Netta. Throughout Australian history we have seen many acts of men and women fighting for the entitlements of the indigenous people however the most respected and recognized of these is Eddie Mabo whom of which stood up for the rights of his people from a very young age all the way to his death. Mabo battled for the right to own his land which he had inherited and with that came a directive to change the policies and laws of the government. One of the many ways he accomplishes these tasks and gains success is by courage. Eddie had courage from a young age which made him able to accomplish many objectives throughout his life time even before he met Netta and we see this just before he gets exiled from Murray Island. Killoran wanted Eddie to work on his green truck however Eddie has the courage to turn down this offer. â€Å"im not going to work as a slave†. However when Netta was involved in Eddie’s life we still see a lack of her support in some cases as she does not have the same will power and courage as Eddie. When Eddie first wanted to stand for his kind and make a change to the indigenous people, Netta did not support him from the beginning, ‘black causes now ive heard it all†. Nevertheless she may not have always agreed with Kioki but she always managed to stand by his side and support him in every way she could, e.g the marches. So with that we establish that it was Eddie’s courage who led him  to his victory however he did have support during the course of his journey. Even though MABO could be pictured as a film about a man and a woman who saw great injustice and tried to change it, the theme could also be a personal cost of a public campaign to a family who have inadequate financial means and only love and determination to get them through. Netta and Eddie are both hard working people who make an effort to try and get things done and through their pride and determination they are able to accomplish great things. Eddie fights for the rights and pride of his people while Netta stands by his side as well as constantly supporting the children by looking after them and working to provide food for them. Eddie was a focused and determined man and we see this throughout the film, one part was when Netta asked Eddie â€Å"what if you don’t win†, Eddie replies â€Å"DON’T YOU DARE!.† Perkins purposely put this scene it to show the dedication and resilience Eddie Mabo had in order to gain justice for his people, however Eddie would not be able to accomplish such tasks if it wasn’t for the strength and provisional care that Netta had for his children. Therefore without Netta’s assistance with the children Eddie couldn’t have been able to successfully focus on winning the court case f or the future of his children. â€Å"People that go to the mainland, they forget everything†. Benny Mabo said this to Eddie before he left Murray Island and it was because of this I think Eddie was so strongly willing to make a change for his people, to make the people from the mainland remember where they were from and to provide for these people with the same benefits as the white men. Eddie’s focus for the benefits of his kind was beyond the imagination of the people around him; even Netta â€Å"I’ll give you black causes† was what Netta said when Eddie was explaining about the rights for their people. Eddie’s plan from the beginning, before he met Netta was to make a change, when he was asked to work on Killorian’s green truck and he refused, and it was obvious enough that it was his experiences, with his dad, that encouraged him to have such a mentality. Evidently enough when Eddie was trying to go back to see his dad we see Netta in the cubical looking upon Eddie as he was frustrated because he was unable to see his dad. This idea of Eddie being alone symbolized that he must accomplish his objectives alone, â€Å"IM going to make history†(dining room scene), as he began his journey alone and stood alone at the pier when wanting to go back to Murray Island. Eddie’s idea of change originated from  the teachings of his father, as we see the constant flashbacks throughout the film, not because of the involvement with Netta. Rachel Perkins successfully show the story of Eddie Mabo’s success for the fight for freedom and justice was effectively shown over a 40 year time span yet is it clear that Eddie Koiki Mabo could not have succeeded without Netta? This question is highly acceptable upon both sides and views of the argument, based on; the courage within Eddie himeself, Eddie and Netta’s children, and Eddie’s experiences before he met Netta.

How do the newspaper and television channels present the news? Essay

Comment on use of language; fact and opinion; visual images; bias and viewing audience. Newspapers and television channels both present the news by giving different accounts of the same basic stories. Newspapers give different accounts depending on if they are tabloid and Broadsheet, whereas television gives different accounts depending on which channel the viewers decide to watch. To study television and newspapers, there are four channels to look at BBC1, BBC2, ITV1, Channel 4, and there are three newspapers: The Daily Telegraph, The Daily Mail, and The Sun. There are also the websites and radio programmes to use. On use of language, the way the newspapers present the news all vary depending on what type of newspaper and what the story is. Tabloid newspapers are looking to gain interest of the reader, so their language might contain gossip and can be very criticising. Broadsheet however has more facts; it is aimed for mature readers, and contains more facts and tries to give a straight report. Using two tabloids and one Broadsheet, the comparison is apparent straight away. The daily mail (Friday 3rd of January 2003) on the second page of the Daily Mail, there is a story all about Madonna and what she is wearing. The language in this report is quite informal with the words, â€Å"cool†, and â€Å"chic†. The article does use standard English most of the time, however. The start of the article doesn’t use the pyramid form of writing used in other articles. The whole article doesn’t tell the reader much apart from the fact that Madonna wears a lot of tracksuits. In the Sun (Friday 3rd January 2003) the fourth and fifth pages are taken up by a holiday they are starting with a lot of promotion to their newspaper. This shows the newspaper is more interested in it’s own affairs instead of the news. The next page has a double page on the twin killings from New Year’s day. The caption is â€Å"1 Twin lives†¦l One twin dies.† This is a very bold caption and brings the interest so the reader will want to find out about the twins and how they died. The first paragraph uses a pyramid style by telling the reader when, where, what, why, who, and how. The story is a very formal story. Other articles in the paper are more gossipy, and many of the stories are the same ones as in the Daily mail. The Daily Telegraph is very different. On the front page there is the gun shoot-out and the article has a more informative style. The first paragraph also uses pyramid writing, but there is more information. Some of the stories are the same as the Daily Mail and The Sun, but others are not in either of the tabloids. (E.g. full coverage on national news, and also there are more pullouts.) There are more articles from around the world in the Daily Telegraph, and all the articles are in Standard English. There aren’t as many picture in The Daily Telegraph either. The titles and subtitles all try to use rhyming, metaphors, repetition and alliteration to catch the reader’s eye. In the news, the reports are always done in Standard English. At the start of every report there is always a signature tune that shows the programme has started, and is repeated at the end of the program. In the reports, some of the people who speak might speak in their dialect. Channel 4 November 25th 6:00pm, there is a report on the fight fighters strike. When the fire fighters come on to talk about it, they all speak in their own dialect, which generally is from London or Liverpool. This can make it quite hard to understand, it also adds stereotype. Some reporters like to put in some of their own words into Standard English to make sure that everyone knows its them, (e.g. Simon Cowl saying, â€Å"You guys.†) Also the slight accent of reports can help to identify when they are on the news. Language in the news can sway which way the reader thinks about a story. The reporter can use bias in their language to get the reader’s sympathy. In Channel 4 news (November 25th 6:00PM) there was a report on the fire fighters strike. The reporter’s body language showed she was with the fire fighters, standing out in cold, with hat, gloves, scarf, moving away from the brazier while talking about fire fighters striking on minimal pay so near to Christmas. This language suggests that Tony Blair is callous for making the fire fighters strike to get their point across. Fact and opinion can be used more in different types of newspapers. Tabloids share more opinion while Broadsheet contains more fact (although that isn’t always the case.) The Daily Telegraph has two different clear pages of opinion, one is an editorial comment and the other is comment from the readers. This presents the news in a different way to giving facts all the time. The editorial comment can be from a main news story and shows the views of the editor. In the Daily Telegraph (January 3rd 2003) there are two pages, both are full of opinion and are about reports that are main stories. The editorial comment is found in a supplement called ‘comment.’ When commenting most of the letters and notes in these pages are opinions. There is another area of comment and this is Letters to the editor. On further inspection of comments I found a page on www.dailytelegraph.com, which gave the views of a lot of people. The main articles all have facts in the first two or three paragraphs, and after that there could be some opinion from the reporter. Traditionally, the Daily Telegraph’s 3rd page was more like a tabloid story. The stories here would have a lot of opinion and would be about people in the media. This has died down and now although the stories can still be about people in the media, they have a more formal approach. The Tabloids however both don’t show any sign of an editorial comment or a comment page. There is though, a lot more opinion on stories from show business and royalty. Stories such as Madonna, vicar’s and floods contain pictures and a lot of opinion after the pyramid first paragraph. The tabloids present the news by giving a lot of opinion on celebrity stories, as this is what people want to read. Channel 4 (November 25th 6:00pm) contains facts and opinions. In each report containing politics there is normally a video of a politician with a voice over from a reporter. This can sometime be a stream of short facts on what the politician is saying. The politician can often still be heard-this gives a sense of authenticity. Reporters often end on a statement. An example of this is BBC1 (6:00pm, Monday 25th November.) â€Å"They are not giving up.† This is about the fire fighters strike and shows a bold fact to close with. Facts and figures can be used to support stories and to show that the reporters know what they are talking about. These can often be used quickly in a stream so the listener feels bombarded and will accept the facts straight away. There is a reporter called Mark Mardell who uses a lot of opinion in his speech. â€Å"You see, I think† He often starts off with that phrase, which shows he is going to give his opinion. Mark Mardell also uses hand beats to stress what he is saying as if he is agreeing with himself: this is all opinion. There are a lot of visual images in newspapers, which come in the format of cartoons, pictures, and photos. Of all eight newspapers researched, it was a tabloid- the Daily Mail- contained the most photos, (not including adverts) with a total of 126 altogether. The Daily Telegraph was found to have the least pictures with an average of 46 photo’s every paper. Images can replace words, in fact in the Daily Mail; there was a whole article in cartoon. (January 3rd 2003,) There was a double page article on Les and Amanda, labelled ‘Dear Les’ This shows a very long story of Les and Amanda in 18 short captions, so anyone busy, or not wanting to read too much can go and read the page and story in a minute. Photos can often bring reality of a situation. Seeing a sight from a bombing and the victim’s make the deaths become real instead of a name on a page. Cartoons can often reflect on certain stories and show a funny side of them. Photos can show the person who is writing the article, which helps identify a certain writer at a glance. Visual images can show half the information of a story and make the reader continue and want to read the article to find out the rest of the information. In the news visual content is used. The news reporter often includes Power Points and other video footage to stress facts. In BBC1 (6:00pm Monday 25th November) there are pictures of Tony Blair for political messages. The fire fighters are shown almost always standing next to braziers to stress the fact that they are striking in the cold to get fairer pay for stopping fires. The camera will portray firefighters as good people, standing with their wives or their children to show how innocent people are affected. The reporters walk towards the camera away from the brazier to relate the fire strike to them. The camera often homes in on a TV outside, with their channel news on, through the brazier. When politics is discussed, a reporter standing outside 10 Downing Street is often used to show it’s political. Reporters often make hand movements to agree with themselves so to stress points and to get others to agree. Newspapers can be bias in certain points. If an article is going to be better if the newspaper slags off a certain person, then they will. The papers can give only one side of the story. All three newspapers (January 3rd) all give accounts of how a vicar was meant to have â€Å"kissed a parishioner,† but every paper has it in a view biased to the parishioner. This will make a better story then someone protesting his innocence. Bias can always be seen though in some shape or form. Unless there were two separate accounts in the one article about what happened from the different point of view, then the article is always going to sway to one side. Bias can sometimes be used as a way to form opinion, although the two are quite different as bias can be found in fact, but opinion can’t. Reporters can give a biased opinion, as I have lightly covered. As I said earlier, body movements can often show how someone feels about a subject. Being out in the cold suggests that they are supporting the fireman, as does certain ways the reporter can move their arms, they can suggests that the other side is being unjust by raising hands up in a gesture of â€Å"unfairness.† The voice-over’s of certain political statement (e.g. the Channel 4 25th November 2002) can be biased without the reader knowing. It is easy to subliminally show bias and the viewing might not even notice because it is a voice-over and must be correct. Many reporters can show bias by the level of their voice, which can drop when the reporter doesn’t agree. Reporters can get round bias by asking rhetorical question instead of saying their view; this however might make the reader answer in a biased way, and back one side of an argument. All opinion is bias. An example to answer is this essay , would it be called biased or opinionated? The viewing audience of newspapers comes with the two types of newspapers: Tabloid and Broadsheet. Tabloids generally contain show business, royalty, and gossip this gives a lower reading age of seven, whereas Broadsheet is a more formal, ‘harder reading’ approach which is more mature. The stories in tabloids often are easy to read with big images and smaller pages. This is so any person can pick up a cheap paper and read it quickly and easily. Pyramid writing keeps the reader interested and can keep the reader going and reading the article to the end. Smaller pages of the tabloid gives impression of easy to read, standing up. Broadsheet gives a sitting down approach with big pages. News reporters keep the viewing audience intact when they are speaking. Channel 4 news is more formal so there are slightly older respected newsreaders, which stand up (apart from Trevor Macdonald), and the reporters don’t smile as much as other channels. BBC 1 6:00pm news shows an upbeat news, the channel knows that the viewers are going to be quite young and so the reports don’t go into excess detail and really show everything. The BBC1 10:00pm shows a lot more detail and also contain ‘gorier’ pictures of events happening because the viewing audience is a lot older. There is also a newsround for kids that contain a lot of show business and has suitable stories for the age range. Apart from Newspapers and television, news is also reported on radio and by the website. Every national newspaper has a website; this gives the opportunity for up to date news. Radio gives a chance for travel reports and gives a summary of reports with any further development to them. In conclusion Television and Newspapers both present the news in different ways. Broadsheet’s are formal with facts and an input by the readers, whereas Tabloid seem to contain more show business, although both newspapers have the same main stories-although they are not always prioritised- the stories are normally all there in some form. Television, the 6:00/7:00pm news often goes into not as much detail as the 10:00pm newsreels. Newspapers and television both, try to present the news to get maximal readers/viewers, even if they have to stretch the truth or leave out some facts and replace them with opinion. Information used: BBC1 News 6:00Pm 25th November 2002 Channel 4 news 6:00Pm 25th November 2002 The Sun 3rd January 2003 The Daily Mail 3rd January 2003 The Daily Telegraph 3rd January 2003 WWW.DailyTelegraph.com 18th January 2003 Rachel Sweeney 10a1 1021 (A5)